​​​Chamber Ov​​erview and Scope -Communication and Marketing Services


Marketing:

Marketing and Public Relations is a Management process that identifies and anticipates customer requirements effectively and efficiently. Marketing is also a process of planning and executing distribution of services to organizations in order to create and maintain relationships that will satisfy individual and organizational objectives.

Marketing and Public Relations involve a variety of programs designed to promote and/or protect a company’s image or its individual products amongst the public.  It is also a process of interesting potential customers and clients in your products and/or services.  Marketing involves researching, promoting, selling and distributing our products or services.  Both Marketing and Public Relations can potentially impact public awareness of a company and its brand.  The four key components of marketing are products and services; promotion; distribution and pricing.


Overview/brief description for each sub-sector

Marketing services are important to most businesses during good and bad economic times. During good times when companies have good budgets for marketing, advertising, PR etc., in bad times, while companies rationalise, they still leave funds for some advertising in order to remain top of mind. The skills are at a high level and are ones that need to keep pace with changes in technology and related developments.


Call Centre:

A call centre or call centre is a centralised office used for the purpose of receiving and transmitting a large volume of requests by telephone. A call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outgoing calls for telemarketing, clientele, product services, and debt collection are also made.


Overview/brief description for each sub-sector

Typically employ matriculants demonstrating potential. South Africa has to compete with countries like India for business process outsourcing activities.

 Skills are typically obtained in house. However the skills involved in establishing and managing an efficient and cost effective call centre are high level skills, and so the ability of the market to absorb lower level personnel is dependent on ensuring the skills in the business development and management.


Postal Services:

Postal industry encompasses National Postal Activities, Banking via Post Office, Mail Handling and Courier Services.  Postal Services will enable the nation to efficiently connect with the world by distributing information, goods, financial and government services; leveraging our broad reach and embracing change, technology and innovation.

 

There are few indications of a boom in the sector in the medium term, even with the intention to turnaround the Postbank into a fully-fledged bank. However the bringing together of different forms of communication into one business requires higher level skills, with up to date knowledge of developments in the sector.


Main Contacts

Chamber Manager

Officer

Chamber Administrator

Joelyga Lawrence

Vacant

 

Andile Nkosi

 

Tel: 011 276 9761

 

 

Tel: 011 276 9641

 

Email: joelygal@serviceseta.org.za

 

 

Email: andilenk@serviceseta.org.za

 

Web: www.serviceseta.org.za

 

Web: www.serviceseta.org.za​

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Chamber Commitees

Name

Surname​

Gender

Capacity

Constituency

Name of Organisation

Industry

Vikesh

Roopchand

Male

Chairperson

Business

Direct Marketing Association of South Africa

Marketing

Adele

Pulsen

Female

Member

Business

Public Relations Institute of South Africa

Public Relations

Lovemore

Mushayanyama

Male

Member

Business

The Marketing Association of South Africa

Marketing

Janelle

Gravett

Female

Member

Business

Call Centre Management Group

Contact Centre

Vacant

_

_

_

Business

_

_

Vacant

_

_

_

Labour

_

_

Vacant

_

_

_

Labour

_

_

Vacant

_

_

_

Labour

_

_

Vacant

_

_

_

Labour

_

_

Vacant

_

_

_

Professional Body

_

_

Vacant

_

_

_

Government Department

_

_

 


 

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