Industry Pestel

1. Size & Scope of the Sector

No of companies: General cleaning 185
Levy contribution R3 548 153
No of employees 6 444






2. Sector Vocational Profile

Learnership Title Description
National Certificate Field Marketing Research Field marketing research

3. Skills Demand

Sub-Sector Occupation Top-up skills required in occupation
1. Legislators, senior officials and Managers Corporate governance; Executive coaching; General management
2. Professional Marketing management; HR management; ICT; Statistical analysis software; Statistical analysis (advanced); International trends in marketing research and public opinion polling; Financial management; Product strategy, Brand management; Writing and presentation skills; Programming skills; Project management
2. Technicians and associated professionals Data Processing
3. Service and sales workers Interviewing skills; Field work competence
7. Elementary occupations Telephone skills


4. Skills Supply

Sub-Sector Occupation Current Main Provider
1. Legislators, senior officials and Managers Existing and new entrants
2. Professional Existing and new entrants
3. Technicians and associated professionals Existing and new entrants
4. Service and sales workers Existing and new entrants
5. Skilled agricultural and fishery workers Existing and new entrants
6. Crafts and related trades workers Existing and new entrants
7. Plant and machine operators Existing and new entrants
8. Elementary occupations Existing and new entrants

5. Scarce & Critical Skills

Specialization/ job Critical Skills Comments
Managing Director, Financial Director/Manager, HR Director/Manager, National Field Manager, Data Processing Director Marketing, Types of marketing research, Presentation skills, Business etiquette, Data processing, How to work with data, How to read, interpret, understand data, Designing qualitative research projects, Proposal writing, Costing, Report writing, Project management, Customer satisfaction skills, Telephone skills, What marketing research has to offer for clients/users of research, Effective use of marketing research  
 Account Director, Account Manager, Business Manager, Field Manager, Research Execs, Supervisors Marketing, Types of marketing research, Writing skills (Business English), Presentation design and presentation skills, Business etiquette, Computer literacy: presentations, spreadsheets, word processing, Data entry skills, Data processing, How data processing works, How to work with data, How to read, interpret, understand data, Statistics for non-statisticians, Statistics software/programmes, Sampling, Questionnaire design, Designing qualitative research projects, Writing recruitment questionnaires, Writing discussion guides, Key account management (how to deal with clients), Proposal writing, Costing, Report writing, Project management (project design, milestones, monitoring, etc.), Customer satisfaction skills, Telephone skills, What marketing research has to offer for clients/users of research, Effective use of marketing research Project Management Course Ongoing
Specifier/Programmer, Data Processor/Analyst Types of marketing research, Writing skills (Business English), Presentation design and presentation skills, Data entry skills, Data processing, How to read, interpret, understand data, Statistics for non-statisticians, Statistics software/programmes, Questionnaire design, Writing recruitment questionnaires.    Finance Course extended to 18 months
Field Assistant/Coordinator, Fieldworker/Interviewer, Back-checker, Editor/Coder, Receptionist, Administrators/Clerical Types of marketing research, Business etiquette, Computer literacy: presentations, spreadsheets, word processing, Sampling, Interviewing techniques: face-to-face. In-house short courses

6. SME Opportunities

Business Description Skills or expertise required to be successful
Moderators Marketing/training/facilitator background
Recruiters Access to wide network, outgoing, ability to constantly seek new channels of recruiting
Translators Fluent in different languages, people skills and communication
Transcribers Typing, Fluent in different languages and PC skills
Caterers Flexibility, access to cooking facilities, knowledge of menus and own transport
Trainers ETDP and research competence

7. Sector Contribution to ASGISA

ASGI-SA Category SETA Contribution
Infrastructure Investments  
Sector Strategies  
Education and Skills development Cross-sectional implementation of the Field Market Research Learnership for all companies. Fieldwork as an entry-level requirement, Establishment of a Field Worker Academy. Establishment of training institutions for marketing research and public opinion polling
Eliminating the second economy Potential of SMMEs supporting the qualitative research industry, in addition to the quantitative research industry. Facilitation of the formation of joint venture companies amongst existing SMMEs.
Macro Economic issues  
Governance and Institutional Interventions Setting transformation objectives and participating in BEE initiatives