Industry Pestel


1. Size & Scope of the Sector

No of companies: Direct Marketing 245
Levy contribution R2 731 741
No of employees 3 370



 

2. Sector Vocational Profile

Learnership Title Description
National Certificate in Marketing Communication Brand Leardership
National Certificate in Marketing Communication Marketing Communications
National Certificate in Customer Management Marketing & Sales

3. Skills Demand

Sub-Sector Occupation
Direct Strategists, Data Strategists, Statisticians, Creative Directors, Communication architects
Art directors, Data analyst, Direct media planners, Client service
Designers, DTP, Graphics mangers, Prod managers, IT data analyst
Data capturers, Tele operators, Media planners, PA's
Account exec's, Account coordinators

4. Skills Supply

Sub-Sector Occupation
Senior Management
Art directors, Data analyst, Direct media planners, Client service
Designers, DTP, Graphics managers, Prod managers, IT data analyst
Data capturers, Tele operators, Media planners, PA's
Account exec's, Account coordinators

5. Scarce & Critical Skills

Specialization/ job Critical Skills
Holistic marketing Communication
Analysis IT
Financial Numeric
Financial Creativity
Financial CRM
Writing Language
Designing Computer
Statistics Stats
Statistics Marketing knowledge
Statistics People management
Designing Computer literacy
Project Management Project skills
Financial  
Secretarial Computer skills
Secretarial Communication
Secretarial Financial
Secretarial General secretarial
Secretarial Admin Rep skills
Cleaning, Driving Teamwork 
Driving Driving skills

6. SME Opportunities

Business Description
Outbound telephone
E-based design
Updating of data
Development of MIS
Research Planning
Risk management
Direct marketing

7.  Sector Contribution to ASGISA

ASGI-SA Category SETA Contribution
Infrastructure Investment Telecommunication infrastructure, Electronic media, Reliable postal service
Sector Strategies Professional bodies
Education and Skills Development Learneships
Eliminating the Second Economy  
Macro Economic Issues Consumer rights
Governance and Institutional Interventions Additional resources and funds to be invested in regulating bodies