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| Unit Standard ID |
252208 |
| Unit Standard name |
Record raw data |
| NQF Level |
Level 4 |
| Credits |
3 |
| Type |
Elective |
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| Purpose |
The person credited with this unit standard will be able to understand and apply the different processes of completing the recording of raw data for a marketing intervention. The focus is knowledge and skills for following basic interviewing and capturing procedures.
Range: Marketing Research refers to the systematic and objective identification, collection analysis and dissemination of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.
The qualifying learner is capable of:
> Conducting interviews and de-briefing according to requirements.
> Capturing information from interview.
> Submitting correct questionnaires.
> Transcribing qualitative information. |
| Learning Assumed |
Learners accessing this unit standard will have demonstrated competence in:
> Communication at NQF Level 3 or equivalent.
> Mathematical Literacy at NQF Level 3 or equivalent. |
| Notes |
This unit standard replaces unit standard 10030, "Record raw data", Level 4, 3 credits. |
| Critical Cross Field Outcomes |
UNIT STANDARD CCFO IDENTIFYING
Identify and solve problems related to the gathering and processing of raw data.
UNIT STANDARD CCFO WORKING
Work effectively with others in order to ensure that all information requested and questions asked not offend interviewees.
UNIT STANDARD CCFO ORGANISING
Organizing and managing oneself and one`s activities responsibly and effectively when working with confidential data.
UNIT STANDARD CCFO COLLECTING
Collect, evaluate, organise and critically and constructively evaluate information so that answers received are accurate and inline with organisational requirements.
UNIT STANDARD CCFO COMMUNICATING
Communicate effectively when conducting interviews and asking questions.
UNIT STANDARD CCFO DEMONSTRATING
Demonstrate an understanding of the world as a set of related systems where inaccurate or missing data leads to situations of misinformation.
UNIT STANDARD CCFO CONTRIBUTING
In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the underlying intention underlying any programme of learning to make an individual aware of the importance of:
.Being culturally and aesthetically sensitive across a range of social contexts when recording raw data.
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| Embedded Knowledge |
> An integrated and broad understanding of techniques and methods for conducting interviews.
> An all rounded and generic understanding of the industry, the product and the industry role players.
Range:
> This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out by the relevant Educational and Training Quality Assurance Body (ETQA). |
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| Issue Date |
19 Feb 2008 |
| Review Date |
19 Feb 2011 |
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