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| Unit Standard ID |
252206 |
| Unit Standard name |
Demonstrate an understanding of product positioning |
| NQF Level |
Level 4 |
| Credits |
4 |
| Type |
Core |
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| Purpose |
The person credited with this unit standard will be able to describe and explain product positioning strategies while positioning the product for the market. They will also be able to explain and describe product life cycles.
The qualifying learner is capable of:
> Describing and explaining product positioning strategies.
> Explaining position of the product in relation to the market.
> Explaining and describing product life cycles. |
| Learning Assumed |
Learners accessing this qualification will have demonstrated competence in:
> Communication at NQF Level 3 or equivalent.
> Mathematical Literacy at NQF Level 3 or equivalent. |
| Notes |
This unit standard replaces unit standard 10016, "Demonstrate an understanding of product positioning", Level 4, 4 credits. |
| Critical Cross Field Outcomes |
UNIT STANDARD CCFO IDENTIFYING
Identify and solve problems pertaining to the determination and understanding of product positioning.
UNIT STANDARD CCFO ORGANISING
Organise oneself and one`s activities so that a thorough understanding exists of product positioning and how it relates to marketing management.
UNIT STANDARD CCFO COLLECTING
Collect, evaluate, organise and critically evaluate information, which leads to the identification and explanation of product positioning and product life cycles.
UNIT STANDARD CCFO SCIENCE
Use science and technology in the understanding and gaining of evidence and knowledge for product positioning.
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| Embedded Knowledge |
> A broad understanding of methods and techniques for positioning products in a market.
> An all rounded understanding of product life cycle development, introduction and growth. |
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| Issue Date |
19 Feb 2008 |
| Review Date |
19 Feb 2011 |
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