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Unit Standard Details :
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| Unit Standard ID |
10014 |
| Unit Standard name |
Describe features, advantages and benefits of a range of products |
| NQF Level |
Level 4 |
| Credits |
6 |
| Type |
Core |
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| Purpose |
This unit standard is a core standard and forms part of the qualification, National Certificate, and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.
The qualifying learner is capable of:
> Determining and communicating product features, advantages and benefits
> Describing physical specifications, features, advantages and benefits |
| Learning Assumed |
Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. |
| Notes |
This unit standard has been replaced by unit standard 252196, which is "Describe features, advantages and benefits of products and services", Level 4, 3 credits. |
| Critical Cross Field Outcomes |
UNIT STANDARD CCFO IDENTIFYING
Identify and solve problems pertaining to the communication of products, features, advantages and benefits.
UNIT STANDARD CCFO COLLECTING
Collect, evaluate, organise and critically evaluate information to enable the determination and identification of features, advantages and benefits.
UNIT STANDARD CCFO COMMUNICATING
Communicate effectively when presenting features, advantages and benefits so that sales clients needs are met.
UNIT STANDARD CCFO SCIENCE
Use science and technology when sourcing, describing and presenting product features, advantages and benefits.
UNIT STANDARD CCFO CONTRIBUTING
Contribute to the full personal development of each learner and the social economic development of society at large, by making it the underlying intention of any learning programme to make the individual aware of the importance of knowing the features, advantages and benefits of a range of products.
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| Embedded Knowledge |
A demonstrated understanding of:
> A broad understanding of sources for obtaining product features, advantages and benefits.
> A comprehensive understanding of methods and techniques for describing features, advantages and benefits.
> A broad understanding of communication processes for existing and potential sales clients. |
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| Issue Date |
02 Dec 2004 |
| Review Date |
02 Dec 2007 |
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